QR Codes and NFC (Near Field Communication) stickers give rise to new marketing and sales opportunities, empowering customers and allowing brands to directly connect their online and mobile marketing activities to offline purchases.

Customers can easily scan barcodes (1D or 2D) and NFC stickers on product labels using their mobile devices and get back audiovisual information from a trusted source, formatted and displayed by a dedicated application or standard barcode reader. Examples are product source tracking, ingredients certifications, allergen information, usage instructions, industrial designers’ presentations, language translations, recipes.

Customer needs are better met in this way, since it is not feasible to print on a product’s packaging or a store shelf everything a customer might want to know